Don Schumacher will participate in a panel discussion
on Nov. 27 at the Motorsports Marketing Summit in New York
City.
Schumacher, whose son Tony claimed his fifth NHRA Top Fuel
championship earlier this month, and whose teams have earned 102 national event
victories since Don Schumacher Racing became a multi-team operation in 2001,
will join other motorsports business leaders in the "Opportunities in Emerging
Motorsports: Reaching New Markets and Demographics" discussion. Schumacher will
be joined by Robert Dingham, AMA; Roger Edmondson, Grand-Am; Ben Geisler, World
of Outlaws; among others.
With the cost of sponsorship in major series
escalating, many companies are looking for ways to test the waters in
motorsports. Fortunately for these corporate marketers, there are hosts of
series that have experienced robust growth in the past decade and offer sponsors
attractive alternatives to the often high cost of entry for other circuits. This
panel will discuss those opportunities in front of an audience of motorsports
professionals (sports marketing representatives, advertisers, corporate
representatives, team owners, et al) from all disciplines.