Want to match drag racing skills with some of the NHRA’s best racers?
It can happen starting this weekend when Ford
Racing launches a new interactive display for race fans at the Torco Racing
Fuels Route 66 NHRA Nationals in Joliet, Ill.
“The purpose of our new interactive display is
to educate Ford and Mustang do-it-yourself enthusiasts about Ford Racing Packs,
their performance benefits, ease of installation and available factory warranty,
“ said Jamie Allison, Performance Group Manager, Ford Racing Technology. “Our
display provides an interactive way for consumers to engage with Ford and
Motorcraft brands through NHRA drag racing events.”
The 2,400 square foot display has three
components: the John Force Shootout, the Motorcraft Crew Chief Challenge, and a
specially-modified Mustang with Ford Racing parts and Genuine Ford Accessories.
In the John Force Shootout, consumers race against each other on a
virtual drag strip for times that are recorded for the day and measured against
an earlier time established that weekend by a member of John Force Racing:
either 14-time champion John Force, his daughter Ashley Force, or their teammate
Robert Hight.