A WEEK TO BEHOLD -  SEMA (Specialty Equipment Market Association) announced a five-year vision to expand the SEMA Show into an “all-city” experience. Officially called SEMA Week, the expansion’s goal is to create the most passionate and exciting automotive event in the world. SEMA Week will kick off in 2023 with new concepts, activities, and events introduced over the five-year roll-out period.

SEMA Week will be headlined by the SEMA Show, which will remain a trade-only event Monday through Friday. On Friday, the final day of the SEMA Show, a limited number of enthusiasts will be able to attend the SEMA Show through the Friday Experience program, which launched at the 2021 SEMA Show. Beginning on Friday evening of SEMA Week, SEMA will take over the Las Vegas Festival Grounds through Saturday night with an all-new SEMA Fest.

“We have been watching the connection between enthusiasts and our industry grow for more than a decade and, as the industry’s trade association, have a responsibility to help facilitate that connection in new and meaningful ways,” said James Lawrence, SEMA Chairman of the Board. “By creating SEMA Week and SEMA Fest, we will be able to maintain the integrity of the trade show that makes it a must-attend event for automotive professionals while introducing a new platform for enthusiasts and the industry to engage with one another.”

For 2023, SEMA Fest will take place at the Las Vegas Festival Grounds and be open to everyone, bringing together automotive enthusiasts with the aftermarket industry in a high-octane and immersive festival-like celebration of car culture. SEMA Fest will feature top music and entertainment, car show and cruise, VIP experiences, craft food, automotive celebrities, and motorsports. It will run alongside the popular SEMA Ignited Cruise and SEMA Show after-party, which draws thousands of enthusiasts on Friday night.

SEMA Week is also scheduled to include a SEMA Auction, featuring some of the best builds from SEMA and many more amazing vehicles to headline the festivities. SEMA will continue to expand and refine SEMA Week over the next five years, rolling out new events and activities throughout the city of Las Vegas. The evolution of SEMA Week preserves the trade aspects of the industry and business components of the SEMA Show, while enabling enthusiasts from all over to join in the festivities and enjoy car culture-focused events throughout the SEMA Week experience.

Additional details for the 2023 SEMA Show, SEMA Week, and SEMA Fest will be announced in the coming months.

AND THE WINNERS ARE - Amongst the big announcements and news made at the 2022 SEMA Show Industry Awards Banquet were winners of two prestigious awards:

SEMA Person of the Year: Josh Poulson, Auto Additions, Inc.

Gen-III Innovator of the Year: Mike Burns, ValvoMax

Poulson and Burns were presented with the honors in front of nearly 3,000 industry leaders and icons on Thursday evening, Nov. 3, 2022.

Poulson, owner of Auto Additions, was recognized for his volunteer leadership contributions, philanthropy, and overall influence on the industry. He has been volunteering on the Professional Restylers Organization (PRO) select committee since 2012. His years of advocacy for restylers and manufacturers to have a voice in the industry earned him recognition as SEMA PRO Restyler of the Year in 2012, and SEMA PRO Person of the Year in 2015.

As Gen-III Innovator of the Year, Burns, CEO of ValvoMax, is recognized for his outstanding commitment to the industry and a high level of involvement with SEMA committees, task forces, councils, and overall participation. The award is presented annually to a young, entrepreneurial individual, 40 years old or younger, who is creating new innovative breakthroughs within the area(s) of industry opportunities and advancements. He was a 2018 SEMA Launch Pad semifinalist for developing an oil change system that removes the hassle associated with traditional oil changes.

THE SEMA PRO CUP CHALLENGE - Automotion Customs Inc., an automotive restyling shop in Warner Robins, Ga., is the winner of the third SEMA Professional Restylers Organization (PRO) Cup Challenge. Automotion Customs won the award for creating an accessory package for the 2022 Toyota Rav4 XLE that is easy to replicate and ideal for new-car dealers to add mass consumer appeal to their inventory.

The competition, which takes place at the world-renown SEMA Show, pits restyler against restyler to create a package for a new-model car or truck that would take less than 40 hours to execute and costs no more than $12,500 to the dealer. Packages are judged on their mass appeal, ease to replicate, and potential profitability.

Through the competition, accessory manufacturers see how their products can be packaged with other products, restylers get ideas to take back to their local markets, and SEMA Showgoers witness how new vehicles can be transformed.




THANK GOD IT'S FRIDAY - With the 2022 SEMA Show wrapping up tomorrow, there is still plenty for Showgoers to experience both in the halls and out front of the Las Vegas Convention Center. Stay updated with Show information and plan the rest of your week by downloading the SEMA Show app.

Here are three SEMA Show experiences you won't want to miss on Friday, November 4:

NFL Legend Emmitt Smith - Emmitt Smith, the NFL’s all-time leading rusher and three-time Super Bowl champion with the Dallas Cowboys, became a NASCAR Xfinity Series team co-owner last summer. He will headline the 2022 SEMA Show Educational Program’s Friday Enthusiast Track. The new seven-session series will feature celebrities and iconic personalities as they share personal stories that will inspire and entertain Showgoers.

Smith, who will be joined on the Paradise Event Center stage by television personality Chris Jacobs from the hit show “Overhaulin’” on Friday, November 4, at 8:00 a.m., will discuss career opportunities in motorsports and the importance of paying it forward. His race team, Jesse Iwuji Motorsports, is committed to diversity, equity and inclusion, and seeks to break down barriers in motorsports.

“Through Jesse Iwuji Motorsports, we want bring awareness to the many opportunities available in motorsports,” said Smith. “We want to inspire and educate people of all walks of life to work hard and pursue their dreams.”

SEMA Showgoers will hear from Smith about what motivated him to partner with Iwuji as a NASCAR Xfinity Series team co-owner and how they are supporting minorities, youth and the service-member community.

The SEMA Education Enthusiast Track will continue with sessions throughout the day on how to secure sponsors for project vehicles, protecting the right to modify, land-use sustainability and more. The Enthusiast Track is open at no cost to all credentialed SEMA Showgoers, including top enthusiasts who are SEMA Individual Members attending through the SEMA Ignited Friday Experience.

“We’re excited about the Friday Enthusiast Track; it is the first time the SEMA Show Education Program has dedicated a series of seminars to appeal specifically to enthusiasts,” said Pamela Brown-Matthis, SEMA Education director. “Given that this is such a passion-driven industry filled with professionals who love their jobs, the Enthusiast Track will be especially entertaining and engaging. Attendees will leave with practical information that speaks to this passion.”

SEMA Cruise - At the close of the 2022 SEMA Show at 4:00 p.m. on Friday, November 4, the SEMA Cruise begins, as the world's hottest, most innovative custom vehicles roll out of the Convention Center on Silver Drive and dazzle thousands of spectators sitting ringside. Since its inception in 2011, the Cruise has become one of the most anticipated Show attractions. This year, more than 1,000 vehicles will take part in the Cruise, which proceeds toward the West Hall parking lot and SEMA Ignited, the Show’s official after-party that’s open the public. Spectators have a ringside seat to view the coolest cars on the planet, and the Cruise has become one of the Show’s most anticipated events.

SEMA Ignited - As the SEMA Show concludes on Friday, November 4, iconic cars and trucks will emerge from the Las Vegas Convention Center and make their way to the West Hall Parking Lot for SEMA Ignited—the official SEMA Show after-party—where enthusiasts will see some of the hottest custom vehicles in the world that debuted earlier in the week.

General admission tickets allow access into SEMA Ignited and are available at Enthusiasts can purchase upgraded tickets for reserved seating to watch the SEMA Cruise and performances from Formula DRIFT and the Urias Globe of Death—daredevil motorcycle riders who perform jaw-dropping stunts in a mesh sphere ball. A limited number of Friday Experience packages are available for general admission into SEMA Ignited, as well as entrance into the SEMA Show on Friday, November 4, and come with a one-year SEMA Individual Membership. The SEMA Friday Experience ticket price is $100.

“The SEMA Ignited Friday Experience is a rare opportunity for gearheads to experience the trade-only SEMA Show, and engage with the industry as SEMA Individual Members,” said Tom Gattuso, SEMA vice president of events. “Through the Friday Experience, enthusiasts will get a behind-the-scenes look at what industry professionals are doing at the SEMA Show and witness the trends as they are happening.”

Now in its eighth year, SEMA Ignited is a combination of a car show, parade, music, food, entertainment and exhibitions all rolled into what becomes the ultimate automotive celebration. It’s where consumers see, hear and, in some cases, get up close and connect with award-winning vehicles and their owners. With more vendors and exhibitors than ever before, the 2022 SEMA Ignited is where enthusiasts will be able to discover the newest trends, learn about new products, meet industry celebrities and experience the excitement of the growing aftermarket.

All SEMA Showgoers will be able to attend SEMA Ignited with their Show credentials.

THE FINAL FOUR - The SEMA Battle of the Builders Presented by Mothers Polish top 4 finalists have been announced. The action concludes Friday, November 4, with the winner being crowned at 3:30 p.m. on Silver Drive. Cameras are following along to document the journey for a TV program set to air on Saturday, January 28, 2023, at 9:00 a.m. EST. (Visit for updates on TV airings.)

The competition recognizes one winner in four different categories:

Hot Rod & Hot Rod Truck

4 Wheel Drive & Off-Road

Sport Compact, Import Performance, Luxury & Exotic

Young Guns—before crowning the coveted title, Battle of the Builders Champion.

While a panel of industry experts narrows down the selection of vehicles, it’s the builders themselves who ultimately select the four class winners as well as the overall winner.

NEW ADVENTURE GEAR REVEALED - The expanded Overland Experience in the West Hall booth #62236 of the Las Vegas Convention Center is a must-see destination at the 2022 SEMA Show. With a 50% increase in vehicles from 2021, SEMA Show attendees can get up close to the newest overlanding products and vehicles that suit all tastes and budgets.

With many similarities and connections to off-roading, adventure travel, aka overlanding, has strong roots in Australia and South Africa, and in the United States, its popularity has exploded over the past decade. Buyers at the 2022 SEMA Show can see products and vehicles specifically for overlanding in the expanded SEMA Overland Experience area.

From high-tech campers to well-built cargo vans to capably built four-wheel-drive vehicles to off-road trailers, the special exhibit includes dozens of customized vehicles with products and gear to compliment all types of outdoor adventurers, including fully popped-out tents, survival accessories and portable kitchen systems. This fast-growing adventure lifestyle sector encompasses every backcountry activity from camping and fishing to kayaking and ATV riding.




The Overland Experience area includes dozens of customized vehicles with products and gear to compliment all types of outdoor adventurers.

DON'T MISS THURSDAY EVENTS - With the 2022 SEMA Show approaching its third day, there is still plenty for Showgoers to experience both in the halls and out front of the Las Vegas Convention Center. Stay updated with Show information and plan the rest of your week by downloading the SEMA Show app.

Here are three SEMA Show experiences you won't want to miss on Thursday, November 3:

Overlanding - The Overland Experience area includes dozens of customized vehicles with products and gear to compliment all types of outdoor adventurers.

SEMA Overland Experience - The expanded Overland Experience in the West Hall booth #62236 of the Las Vegas Convention Center is a must-see destination at the 2022 SEMA Show.  With a 50% increase in vehicles from 2021, attendees are sure to see something to suit all tastes and budgets. From high-tech campers to well-built cargo vans to capably built four-wheel-drive vehicles to off-road trailers, you'll see a wide variety throughout the space. Come to the Overland Experience and see the latest technology you can incorporate into your next build. Be sure to include it on your Show Planner by clicking here. 

Ride With Us - SEMA Show attendees can be part of the action by hopping on a motorcycle at the Ride With Us area in front of the West Hall of the Las Vegas Convention Center.

Ride With Us: Ride a Motorcycle in 30 Minutes - SEMA Show attendees can be part of the action by hopping on a motorcycle at the Ride With Us area in front of the West Hall of the Las Vegas Convention Center. Through the program operated by the Motorcycle Industry Council (MIC), Showgoers with no riding experience can learn to ride in 30 minutes. 

There is no cost for SEMA Show attendees to participate in Ride With Us. Riders must be at least 16 years old, and the MIC provides safety gear and at-your-own-pace instruction.

SEMA Show Industry Awards Banquet: Be There for an Important Announcement About the Future of the SEMA Show!
The 2022 SEMA Industry Awards Banquet takes place Thursday, November 3, at 7:00 p.m., at the Westgate Las Vegas Resort & Casino Paradise Event Center. Featuring a new layout and shorter program that ends at 9:00 p.m., Showgoers won't want to miss an important announcement about the future of the SEMA Show and the association.

Themed “Further. Faster. Together.,” the SEMA Show Industry Awards Banquet is the annual celebration of the specialty-equipment industry and is highlighted by a networking cocktail reception, dinner and entertainment. The banquet honors industry excellence through SEMA's industry awards, and a new award has been added for 2022—SEMA Automotive Influencer of the Year. The award was established to honor a content creator for their outstanding contributions to automotive culture and for creating a positive impact with automotive enthusiasts. 

Tickets are required for the event. Exhibitors can secure complimentary banquet tickets through their registration dashboard, while all Showgoers can purchase tickets at

VETERAN AFFAIRS - Four legends took the stage at the SEMA Show's NHRA Breakfast, Wednesday, November 2, at the Westgate Las Vegas Resort & Casino Paradise Events Center.

The popular event, which has been a staple of the SEMA Show for more than 20 years, featured NHRA legends Don Prudhomme, Richard Tharp, Lee Beard and Frank Hawley coming together to discuss a thrilling topic: “Bent Rules, Balled Fists and Drag Strip Battles.”

For the fourth time, NHRA on FOX announcer Brian Lohnes served as the panel moderator. He asked probing questions about some of the most amazing battles in NHRA history, and what it took for each legend to succeed. 

“The SEMA breakfast is one of the highlights of my year. With more than 1,000 NHRA fans jammed into the room at SEMA, the fun always flies,” Lohnes said. “We had Don Prudhomme, Richard Tharp, Lee Beard and Frank Hawley on the stage to tell stories of battling on the track, battling in the pits, bending the rules and bending the law.”

Don “The Snake” Prudhomme is a championship-winning driver and team owner and is regarded as a true icon in the sport, while Tharp was one of the sport’s most colorful figures while he won races and championships. Beard’s magnificent career as a crew chief spanned more than three decades, as he racked up 50-plus victories and world championships, and Hawley was a top-tier driver and one of the great minds in the sport as well, racing to a pair of world championships and multiple race wins.

IT'S ELECTRIC! - The 2022 SEMA Show features an expanded SEMA Electrified section. Located in the North Hall, Booth #11268, the specialized exhibit area showcases the latest advancements in EV technology, including new products and solutions for EV platforms and conversions. In addition to SEMA Electrified, EV projects and products are also displayed throughout the Show floor. Additionally, the SEMA Show New Products Showcase—consistently voted as the No. 1 destination by buyers and media—added a new category for products related to EVs.

SEMA Electrified offers a collection of different applications for electrification in the aftermarket, from brand-new EVs about to hit the market to custom EVs that are available today.

“To continue to keep their appetite going for accessorization of vehicles, attendees can come and look at examples of different components for our late model EVs,” said Luis Morales, SEMA director of vehicle technology. “We also have vehicles that are fully converted from ICE to EV, and some are midway that show how those parts integrate into that conversion.”

SEMA Electrified also has components, including service tools and charging solutions, on display that help make these conversions happen. There are areas within the booth that are education-forward. One teaches the fundamentals of how to convert a vehicle. Another shows the safety and service tools available and how they apply to electric vehicles. There's also an electric vehicle kit car being built this week by Switch Vehicles, which will be running by the end of the Show.

“The conversion side is getting a lot of attention, so we brought in some different powertrain solutions that are available to the conversion market, which is a big hit here,” Morales said. “Not everything being converted is running off of a Tesla motor, so people are seeing that there are different options available to them.”

Be sure to visit SEMA Electrified, located in North Hall, booth #11268.

DARE TO PERFORM - With dozens of industry influencers, celebrities, noteworthy builds, games, prizes and activities, Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show combines fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket.

Located in Booth #81059 just outside the main entrance of the Las Vegas Convention Center, Showgoers can connect with Pennzoil scientists, industry personalities, professional drivers and automotive builders, including John Hennessey, Chelsea DeNofa, Austin Cindric, Vaughn Gittin Jr., Adam LZ, Larry Chen, Rhys Millen, Federico Sceriffo, Joey Logano and more. Meanwhile, games and contests are taking place, and technical experts explain and conduct live demonstrations showcasing how motor oils protect a vehicle’s engine.

“The Pennzoil Dare to Perform Experience is a fun and engaging way for professionals at the SEMA Show to build career-boosting connections and learn what’s new in the industry,” said Tom Gattuso, SEMA vice president of events. “The interactive demonstrations and in-person activities contribute to an engaging experience that you can only get at the SEMA Show in Las Vegas.”

Some of the vehicles within the Pennzoil booth (#81059) include:

Hennessey Performance’s Venom F5 Roadster
The iconic Pennzoil Yellow Submarine
Chelsea DeNofa’s Ford Mustang Formula DRIFT Car
Rod Millen’s Toyota Tacoma from Pike’s Peak
Federico Sceriffo’s Ferrari Formula DRIFT car, aka ‘Fiorella’
Expedition Overland’s Toyota Tacoma ‘Raven’
The Koester Racing Tractor
Johnny Grunwald’s ’94 Pennzoil Mazda RX7
Remaining Schedule:

Thursday, November 3

9:00 a.m.–11:00 a.m.
Perfect Pour of Coffee

9:00 a.m.–11:00 a.m.
Jimmy Houston Autographs

11:00 a.m.–12:00 p.m.
RTR Drift Driver’s Autographs

12:30 p.m.–1:00 p.m.
Jonny Grunwald Autographs

1:00 p.m.–1:30 p.m.
Larry McReynolds Autographs

2:30 p.m.–3:00 p.m.
Larry Chen Autographs

3:30 p.m.–4:00 p.m.
Federico Sceriffo Autographs

Friday, November 4

12:00 p.m.–12:30 p.m.
Larry McReynolds Autographs

1:00 p.m.–2:00 p.m.
Jonny Grunwald Autographs

3:00 p.m.–3:30 p.m.
Larry Chen Autographs

3:30 p.m.–4:00 p.m.
Federico Sceriffo Autographs

LAUNCH PAD DOWN TO TWO - Finalists vying for the 2022 SEMA Launch Pad grand-prize package valued at $92,000 have been narrowed down to two: 

Susan Pieper, DMOS Collective Inc.
Stealth and Delta Car Shovels: Premium indestructible advanced designed shovels that are easy to stow and mount on various vehicle racks and platforms.

Kevin Robinson, TRAC LLC
TRAC Tire Jack: Tool designed to make removing or installing a wheel/tire from a vehicle safer, simpler and easier.

They will go on to pitch their products on stage at the newly revamped SEMA Awards Banquet on Thursday, November 3.

“Winning SEMA Launch Pad is truly an opportunity of a lifetime,” said Myles Kovacs, one of the competition's judges. “Not only does each competitor benefit from the experience, but we are also able to shed light on the products and services that fill a gap in the industry and can inspire future inventors to do the same.”  

Since 2013, the SEMA Launch Pad has served as the ultimate product-pitching competition for the automotive aftermarket. In addition to competing for a prize package that includes space at the world-renown SEMA Show and promotion on national television, contestants build connections and receive support from established experts who serve as judges and mentors in the program.

The four judges are Chip Foose, award-winning vehicle builder and artist best known from the TV hit series “Overhaulin’”; Jared Hare, an innovator and entrepreneur who founded Addictive Desert Designs in 2007 and has grown the company into one of the leading offroad brands; Kovacs, a trend setter who founded DUB magazine and launched TIS Wheels; and Alex Parker, industry advocate and CMO of the 2020 SEMA Manufacturer of the Year Winner Redline Detection.

“This year’s SEMA Launch Pad competitors were among the best that we’ve ever seen,” Kovacs said. “I’m constantly amazed at the ingenuity, passion and drive we see from competitors. It’s going to be difficult to select just one winner from the group.”

The Top 15 semifinalists have their products displayed in a special Launch Pad Corral of the 2022 SEMA Show in Central Hall booth #22970. A must see-feature, the Launch Pad Corral gives competitors an exclusive opportunity to educate Showgoers on their cutting-edge inventions through up-close interactive demonstrations or product displays. Competitors also get an opportunity to increase brand awareness, reaching thousands of potential buyers and business partners from all over the world while attendees learn of new innovations that could benefit their business and customers.

LIVE AT SEMA - The OPTIMA Ultimate Street Car Invitational (OUSCI) brought live, action-packed excitement to the SEMA Show.

The competition’s Peak Performance Challenge (a timed segment) and the Lingenfelter Design & Engineering Challenge took place at the SEMA Show for the first time in 2021. Those two segments returned to this year’s SEMA Show, while the Autocross portion of the competition made its debut at the Las Vegas Convention Center’s Bronze Lot. The remainder of the OUSCI continues November 5–7, at the Las Vegas Motor Speedway.

“As an expanded feature at the 2022 SEMA Show, OPTIMA’s Ultimate Street Car Invitational is an iconic competition that showcases the aftermarket’s potential,” said Tom Gattuso, SEMA vice president of events. “With modifications that enhance the performance of the vehicles, the competing cars and trucks embody what the SEMA Show is all about.”

With six regional qualifying events spanning more than eight months, the OUSCI includes the country’s top road-worthy, modified vehicles. Top performers from the regional events receive invitations to participate in the final competition, with a handful of spots reserved for vehicles selected at the SEMA Show.

Since 2008 when the OUSCI debuted, an additional highlight for Showgoers has been a display of all 100 competition vehicles at the SEMA Show in an area known as OPTIMA Alley. At the end of the Show, the vehicles parade out of the convention center and make their way to the Las Vegas Motor Speedway, where they participate in a five-part competition. Last year, two of the segments kicked off the competition, which took place at the SEMA Show. This year, the SEMA Show hosts three of the five segments.

The Bronze Lot is located in the outdoor area south of South Hall.

OEM ANNOUNCEMENTS - Toyota and Lexus announced a new Associated Accessory Products (AAP) program at the 2022 SEMA Show. The new program will bring third-party accessory brands into the vehicle-purchase process to broaden and streamline the ways customers can accessorize their Toyota and Lexus vehicles at the point of purchase.

AAP is bringing many well-known and respected accessory brands together for Toyota and Lexus customers with dozens of accessories available from brands like ARB, Go Rhino, Yakima, and Rigid Industries. The new program will add on- and off-road accessories to the already robust portfolio of genuine Toyota and Lexus accessories available to consumers across both companies’ model lineups.

“We’re excited to make it easier than ever for our customers to outfit their vehicles themselves right from the dealer,” said Lisa Materazzo, group vice president – Toyota Division Marketing. “The AAP program will make customization a seamless experience for every owner, and every part will be validated by Toyota.”

For overlanders, accessories include items such as rooftop tents from Yakima and camp refrigerators from ARB. Rock crawlers will find products like high-performance fog lights from Rigid Industries, air compressor kits from ARB, and rock sliders from Go Rhino to make their trucks ready for action. And, for outdoor adventure athletes, there are ski racks and bike racks available from Yakima. Additionally, catalytic converter shields are offered from MILLERCAT to protect from theft.

All AAP products will carry Toyota or Lexus part numbers, making it easy for consumers to order directly from dealerships. And they will be able to roll the upgrade costs into their vehicle payment schedules, providing added ordering and purchasing convenience.

Dealerships will handle installation, which is not included in the cost of AAP products.

Trailhunter Concept

In other news, Toyota also unveiled the Trailhunter Concept at its press conference in booth #22200. Trailhunter is designed to strengthen Toyota’s commitment to the overlanding community and take its go-anywhere credentials to the next level.

Toyota is planning to offer purpose-built trucks and SUVs under the Trailhunter name to outdoor enthusiasts who long for off-the-grid expeditions. Trailhunter will serve as a flagship offering to inspire and support modifications of Toyota trucks with Toyota Genuine or Associated Accessory Products equipment across the lineup.

“Trailhunter trucks will come straight from the factory equipped to meet the needs of overlanding enthusiasts,” said Lisa Materazzo, group vice president – Toyota Division Marketing. “These trucks will be developed in-house by our engineering teams and will be the most capable OEM overlanding solutions designed to meet Toyota’s legendary quality, durability and reliability standards.”

Trailhunter vehicles will be highly capable, intentionally designed overlanding rigs. The all-new Trailhunter product line is designed to meet the demands of outdoor enthusiasts who love to explore with their vehicle. Designed and developed in-house at Toyota, Trailhunter vehicles will be adventure-ready straight from the factory, providing a trail-ready truck with components and accessories that support a remote off-the-grid experience.

The concept truck on display at the 2022 SEMA Show is equipped with a Trailhunter-specific suspension setup, skid plates, roof rack, bumpers, lighting, refrigerator, rooftop tent, and more all engineered specifically for overlanding applications.

Enthusiasts can expect future Trailhunter products to deliver terrain versatility and protection as well as load-bearing performance and storage functionality for their equipment, recovery gear, and base camp necessities.

Toyota will share additional Trailhunter details next year.

Volkswagen of America Inc. is featuring a number of custom builds on display in its booth #10509, including adventure concepts built on Volkswagen’s SUV models, alongside performance concepts and historic performance models.

Atlas Basecamp Camping Concept

Featuring rugged Basecamp styling components and a custom graphics package, the Atlas Basecamp Camping concept makes the outdoors more accessible. To get you where you want to go, the concept—based on a 2022 Volkswagen Atlas SEL VR6 3.6L 4Motion—adds an H&R raised suspension, utilizing Street Performance Adventure Lift coilovers and TRAK+ wheel spacers. Custom floodlights and 17-in. fifteen52 Traverse MX wheels in Frosted Graphite are wrapped in 245/70R17 all-terrain tires to add an aggressive look to match the off-road styling of the Atlas concept. To increase the versatility of the Atlas, the concept has a Volkswagen Accessories cross bar and Thule® Basket & Side Awning, as well as a prototype 2-in-1 Air Pump by NSV incorporated in the trunk area to inflate a camping mattress or sporting equipment. 

Taos Basecamp Active Concept

The Taos Basecamp Active concept starts with a 2022 Volkswagen Taos SEL 4Motion and adds rugged Basecamp styling components and graphics package shared with the Atlas Basecamp Camping concept. Similar to the Atlas concept, the Taos concept features 17-in. fifteen52 Traverse MX wheels in Frosted Graphite, 225/55R17 all-terrain tires, and a lifted suspension with H&R springs and TRAK+ wheel spacers. Volkswagen Accessories on the concept include base carrier bars and bike racks, along with the Full Display Mirror, tablet holder, Muddybuddy floor liners, roadside assistance and first aid kit, Bumperdillo protection plate, and rear seat cover. In addition, a custom cargo divider and custom trunk flood lighting help keep gear organized and visible on the go. The Taos Basecamp Active concept is shown with Marin bicycles, bike helmets, and a fire extinguisher.

ID.4 EV Drone Command Concept

Volkswagen of America is collaborating with the Tennessee Valley Authority as the utility corporation sets a goal of operating a 100% electric sedan and SUV fleet by the year 2030. As one of its early steps, the utility provider has chosen to collaborate with Volkswagen on a year-long test using its ID.4 EV to analyze capabilities and various applications of electric vehicle usage.  As part of this test, Volkswagen has modified a 2023 ID.4 AWD Pro S as a “Mobile Drone Response Vehicle” to equip TVA test drivers for a number of real-world response scenarios. The ID.4 EV was the winner of the first-ever SEMA Award for Electric Vehicle of the Year.

An exterior graphics package was designed to boost visibility of the test fleet program. Featuring a trunk-housed custom storage unit for drone and field equipment, the vehicle is also outfitted with a portable power station. Versatility gets a boost by way of a Thule Caprock platform roof rack, supplemented with a Thule retractable side awning. Eighteen-inch wheels with H&R TRAK+ wheel spacers and 245/60R18 all-terrain tires unlock new roads for the SUV, while a heavy-duty suspension aids in hauling the weight of additional equipment. Roadside emergency lighting and side and rear-mounted floodlighting help responders when arriving on scene, while a full-display digital rearview mirror ensures optimal visibility for the vehicle’s operator. 

ID.4 Accessories Concept

The ID.4 Accessories concept starts with a 2021 ID.4 1st Edition and adds versatile lifestyle elements. Outside, Volkswagen Accessories base carrier bars support a Thule Canyon Basket to haul gear and an Apex XT 9025XT hitch-mounted bike rack is ride ready. Splash guards protect the eighteen-inch wheels with H&R TRAK+ wheel spacers and 245/60R18 all-terrain tires. Inside, Volkswagen Accessories include the Full Display Mirror, rear seat cover, a spare tire kit, dock & coat hanger, roadside assistance and first aid kit, and Monster Mats all-season floor mats.

GTI Accessories Concept

An homage to the Volkswagen enthusiast, this GTI concept reflects a blended approach to personalization. Based on a 2022 Volkswagen GTI SE with six-speed manual, the concept features Oettinger body styling components—front valence, rear valence and rear spoiler—as well as 20-in. gloss-black multi-spoke wheels wrapped in 245/30R20 high-performance tires. Braking is upgraded with the help of eight-piston calipers and 14.6-in. ventilated cross-drilled rotors in front. The vehicle also features a lowered stance using H&R Street Performance coilovers. Showing off the practical side of the sporty Golf platform is a color-matched roof box on base carrier bars. Additional curated items from Volkswagen Accessories include GTI dynamic center wheel caps, dynamic turn signals, black Bumperdillo rear bumper protection, enhanced rear view mirror with Homelink Connect, Monster Mats all-season floor mats, heavy-duty trunk liner with CarGo blocks, and an emergency triangle.

Jetta GLI Performance Concept

A reimagining of the Jetta GLI by the Volkswagen Design Center California was unveiled at the show on November 1. More details to come.

2004 Golf R32

Twenty years ago, the Volkswagen Golf R32 took the world by storm. First released in Europe, the Mk4 Golf R32 was groundbreaking with its narrow-angle 3.2L VR6 engine putting out 240 hp and 235 lb.-ft. of torque, paired with a six-speed manual and 4Motion all-wheel drive. In 2004, a made-for-America version was produced, bringing just over 5,000 units of the performance hatchback stateside.

The two-door 2004 R32 featured a special three-grille front bumper, side skirts, rear hatch spoiler, and rear valance with special dual-exit rear muffler. It rode on 18-inch multi-spoke wheels, paired with 225/40R18 performance summer tires and 13.1-inch front and 10.1-inch rear ventilated disc brakes. It was available in just four colors: Black Magic, Deep Blue, Reflex Silver, and Tornado Red. The interior mirrored the performance nature of the elevated hot hatch. Sport seats with integrated head restraints and supportive high bolsters sat alongside a sport steering wheel and aluminum interior accents, with “R” logo placement throughout.

2022 Golf R

The redesigned 2022 Golf R continued to evolve a legacy of understated performance first pioneered for the 2004 model year. Almost two decades later, the fifth iteration of Volkswagen’s performance halo ups the ante with new race-inspired content and premium features.

With 315hp, and up to 295 lb.-ft. of torque delivered by next-gen EA888 evo4 TSI engine, the 2022 Golf R can be paired with either a six-speed manual or 7-speed DSG transmission. The 2022 model year brought new vehicle dynamics settings and torque-vectoring AWD, along with advanced DCC functionality and new driving modes to improve handling. The Golf R is fitted with 19-in. black machined aluminum-alloy wheels wrapped in 235/35 summer performance tires and features 14.1-in. front and 12.2-in. rear vented disc brakes. VW Accessories content on display includes R-specific MonsterMats all-season mats, a frameless rearview mirror with HomeLink Connect capability, and a Bumperdillo rear bumper protector.

Golf A59 Prototype

The 1993 Rallye Golf 3 A59 Prototype was created as a proof of concept to determine the feasibility of entering the 1994 FIA World Rally Championship, for which homologation regulations required that manufacturers create 2,500 street-legal versions. This prototype was developed with Schmidt Motorsport (SMS), and had it been put into production, it would have been the highest performance version of the third-generation Golf family. This specific car is the only complete version ever built. The engine and drivetrain were developed specifically for this concept, and although the Golf A59 did not go on to compete in races, the engine design went on to class wins at the 24 Hours of Le Mans race in different vehicles.

Volkswagen’s performance unicorn featured a bespoke 2.0L all-aluminum turbocharged four-cylinder engine, putting out 275 horsepower and 273 lb-ft of torque, paired with a six-speed manual transmission and four-wheel drive with a variable center differential. The front strut-type suspension was modified with Bilstein shock absorbers for longer travel, and the control arm width was increased by 3 inches. The fully independent rear suspension was a multi-link design, with Bilstein struts, and retained the original factory chassis attachment points, supplemented with additional points. It rode on 16-inch five-spoke Speedline SL817 motorsport wheels, with 225/45R16 tires, and braking was handled by a Brembo system with cross-drilled brake discs.

Carbon fiber and Kevlar graced the exterior, which featured a modified front bumper with chin spoiler, additional air intakes in the custom grille and hood, widened front and rear fender arches, pronounced side skirts, a rear hatch spoiler, and a custom rear bumper with twin pipe muffler. Inside, RECARO A8 sport seats with integrated head restraints and supportive high bolsters were met with a sport three-spoke steering wheel, and integral roll bar. A digital dashboard with engine monitoring selection sat in front of the driver, while additional engine and rally controls resided on the dashboard and inside the glovebox.

Nissan will reveal six new concept vehicles, plus the public debut of the all-new Z GT4 racing car, at the 2022 SEMA Show in Las Vegas. Nissan’s diverse SEMA lineup includes electric, street/track performance and off-road-focused vehicles designed to inspire owners to customize their own vehicles for next-level excitement. Nissan’s Thrill Street exhibit in the Las Vegas Convention Center West Hall, booth #52141, showcases the seven different vehicles and two “parts walls” featuring off-road and street-focused NISMO accessory parts for owners to personalize their own vehicles.

As Nissan continues to pursue accessible electric mobility for all, the company, in partnership with Tommy Pike Customs of Greenville, South Carolina, is bringing two EV concepts to SEMA. The first is a Nissan Sunny LEAF project, a classic Sunny pickup truck with a Nissan LEAF powertrain swap, providing all-electric power for the classic Nissan model.

The Nissan Ariya Surfwagon concept also combines retro design with modern technology, reimagining the all-new 2023 Ariya all-electric crossover as a beach-style surf wagon, complete with a wood panel-style wrap and other accessories.

The recently redesigned Nissan Frontier is already inspiring builders to transform the midsize truck to reflect their personalities and preferred activities. Two concepts on display at the SEMA showcase show the range of possibilities for reimagining Frontier. The NISMO Off-Road Frontier V8 concept, built by Forsberg Racing, takes Frontier to the extreme with a TITAN V8 engine, unique suspension, a wide-body conversion and multiple NISMO Off-Road parts.

At the other end of the spectrum, Nissan enthusiast and influencer Christina Roki is showing a Frontier Street Truck project. Wearing a distinct wrap and lowered with a two unique wheel-and-tire package, Roki’s Frontier harkens back to the “mini truckin’” craze of the ‘90s.

The 2023 Nissan Z is an ideal platform for enthusiastic drivers to make the sports car their own and build on its already exhilarating personality with added performance. Owners and fans of the 2023 Z will be especially intrigued by the NISMO Accessorized Z, which features a variety of new NISMO and Genuine Accessory components that will be available for the new Nissan Z. These components will appeal to drivers looking to personalize and customize the twin-turbocharged sports coupe.

For fans of all things drifting, Chris Forsberg’s 1,300hp 2023 Formula Drift Z shows how the new Nissan Z can participate in the world of Formula Drift. It builds on Forsberg Racing’s extensive experience developing high-powered and highly competitive drift cars.

Finally, Nissan’s SEMA booth is hosting the public debut of the Nissan Z GT4, a purpose-built racing car that will hit circuits in 2023 to continue to defend the Z’s long heritage of motorsports successes.





THE SEMA SHOW KICKS OFF IN VEGAS - The annual Specialty Equipment Market Association (SEMA) Show opened Tuesday, officially kicking off with an industry breakfast highlighting the hottest new products and vehicles and a keynote address by entrepreneur, rally driver, and YouTube star Ken Block. The SEMA Show, featuring more than 1,900 exhibiting companies and nearly 65,000 buyers, runs through November 4 and covers all four Las Vegas Convention Center halls.

SEMA Show industry attendees have access to thousands of the newest automotive aftermarket products from start-ups and iconic exhibitors, debuts from automakers, hundreds of custom vehicle builds, interactive experiences and demonstrations, celebrity appearances, extensive networking opportunities, and 70-plus education sessions led by top industry experts.

Numerous automakers have returned with larger exhibitor displays that not only provide more space to enrich their activations on the Show floor, but also help enhance their exposure. This includes Stellantis expanding its footprint at the show with exhibits in two halls and a major new vehicle introduction, and a new OEM exhibitor in Volkswagen, which is showcasing vehicles and its complementary aftermarket accessories to Show attendees for the first time. Toyota has expanded its presence in Central Hall to debut several vehicles and initiatives, including the hotly anticipated GR Supra “10-Second Twin” builds.

“The SEMA Show always gives us a great opportunity to push the limits with special build projects across the Toyota lineup. This year we are taking it a step further, doubling down on our commitment to the aftermarket with our Associated Accessory Products program,” said Lisa Materazzo, group vice president of marketing at Toyota. "This year’s show is off to an incredible start, and we’re thrilled to be part of all the happenings this week.”

Returning this year is the dedicated SEMA Electrified area in the North Hall, showcasing electric vehicles and products designed for modifying them or converting ICE vehicles to electric power. An expanded SEMA Overland Experience features highly modified adventure-focused builds and trends that can add new profit centers for aftermarket businesses. Products on display include rooftop tents, awnings, portable kitchen systems, and much more.

“The SEMA Show provides exhibitors a superior opportunity to connect and develop relationships with partners, buyers, distributors, and more, not just on the Show floor but also through activations, industry receptions, banquets, and awards presentations,” said Tom Gattuso, SEMA vice president of events. “Small businesses and American manufacturing are the engines that power our economy, and the industry is back at full strength. As a reflection of the industry, the SEMA Show is the perfect showcase for both entrepreneurialism and American ingenuity. Quite simply, nowhere else can you witness this collection of small businesses and automotive passion, and build connections with other business leaders.”

Other Show highlights include a new advanced driver assistance systems (ADAS) showcase, which provides attendees with experts and resources for modifying vehicles equipped with the high-tech safety features. eBay Motors is presenting its eBay Motors Experience, featuring drift ride-alongs and other demonstrations. OPTIMA Batteries is debuting its new OPTIMA Unleashed experience to host the Ultimate Street Car Invitational during Show hours. Some of the automotive industry's premier artists are exhibiting their creations in the SEMA Show Art Walk, and for the first time ever, Chip Foose has provided the official art for the 2022 SEMA Show.

“We couldn’t be more thrilled to be back at the SEMA Show to share our latest products and innovations alongside the industry's top companies,” said OPTIMA Batteries Director of Marketing Cameron Douglass. “The SEMA Show is such a great platform for us, and that’s why we’ve doubled down this year with our OPTIMA Unleashed experience featuring live racing, exhibition drifting, and more than 100 of the fastest street cars in the country. Most importantly, we are excited to bring fun back to the industry’s biggest show while connecting in person with so many of our buyers, distributors, and partners.”

In the coming days, the SEMA Launch Pad finale will be held at the SEMA Industry Awards Banquet on Thursday, November 3. Battle of the Builders judging takes place throughout the week and will narrow the field from 40 finalists to one ultimate winner announced on Friday, November 4. SEMA Ignited also returns on November 4, giving consumers a chance to glimpse some of the vehicles and excitement from the world-famous trade-only SEMA Show.

NEW LOOK FOR BANQUET - With an all-new format, evolved entertainment, and sizzle to reflect the industry’s current energy and engagement, this year’s SEMA Show Industry Awards Banquet on Thursday, Nov. 3, is a must-attend event for all SEMA Showgoers. Attendees will witness the two final SEMA Launch Pad contestants competing for the grand prize on stage, naming of the first-ever SEMA Automotive Influencer of the Year, and important industry news from SEMA Chairman James Lawrence and SEMA President and CEO Mike Spagnola.

With about 3,000 industry professionals in attendance – including leaders, icons, and SEMA Hall of Fame members – the SEMA Show Industry Awards Banquet is considered by many to be the industry’s ultimate gala. After three days of doing business on the SEMA Show floor and connecting with colleagues about new products and vehicles, the Thursday evening banquet is a time for the industry to socialize and celebrate the people and passion in the automotive specialty-equipment industry.

“Our industry has a lot to celebrate,” said SEMA Chairman James Lawrence. “We’re going to unveil something big during the SEMA Show Industry Awards Banquet that is more than two years in the making. I strongly encourage Showgoers to join us on Thursday evening to hear the big news.”

Themed “Further. Faster. Together.,” this year’s banquet features a new immersive layout. With a cocktail reception hosted by Fifth Third Bank from 6-7 p.m., the banquet will take place from 7-9 p.m. at the Westgate Paradise Event Center. Guests will be able to vote for the winner of the SEMA Launch Pad Competition and be amongst the first to learn who the winners of the SEMA Person of the Year, Gen-III Innovator of the Year, and Automotive Influencer of the Year are.

VEHICLES OF THE YEAR -Car of the Year: Dodge Challenger
Sport Compact of the Year: Toyota GR86
4x4/SUV of the Year: Jeep Wrangler
Full-size Truck of the Year: Ram
Mid-Size Truck of the Year: Jeep Gladiator
Electric Vehicle of the Year: Volkswagen ID.4

BEST OF THE BEST NEW PRODUCTS - The Specialty Equipment Market Association (SEMA) announced its Best New Products Award winners this morning at the 2022 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2022.

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 18 award categories, and each category has one winner and two runners-up.

Nearly 2,000 products were entered into the 18 different Showcase categories to be considered for a SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more. 

The New Product Award Winners are:

Advanced Driver Assistance System (ADAS) Product
Winner: ALLDATA ADAS Quick Reference, ALLDATA
Runner Up: Hands-On ADAS Calibration Training, I-CAR
Runner Up: Test Drive CoPilot, Opus IVS
Collision Repair & Refinish Product
Winner: Test Drive CoPilot, Opus IVS
Runner Up: 3M RepairStack Performance Solutions, 3M
Runner Up: Fast Puller by GUNIWHEEL, GUNIWHEEL
Electric Vehicle Product
Winner: Active Performance Sound, Borla Performance
Runner Up: APP EV Systems Battery Conversion Kit, APP EV Systems
Engineered New Product
Winner: Pneumatic StraightGate50 Butterfly Style External Wastegate, Turbosmart
Runner Up: Fuel tank laser sensor/sender, International Industry LLC
Runner Up: ORANGETOP HYPERCORE Lithium, OPTIMA Batteries
Exterior Accessory Product
Winner: Angled Front Fender Flare for Bronco, TRAILFX
Runner Up: Armor Box, Hammerhead Armor
Runner Up: Classic Ski Rack, SeaSucker
Interior Accessory Product
Winner: The Legend Mirror DVR Power Switch System, Acumen Robot Intelligence
Runner Up: RFX-55C-PU 1955-59 Chevy Truck Grafix Series Gauge System, Dakota Digital
Runner Up: TYPE S Formula DRIFT Pro Series Ultra-Slim Smart LED Trim Kit, Horizon Brands
Merchandising Display
Winner: Bed Mat Counter Display, Dee Zee
Runner Up: Dee Zee Totem Displays, Dee Zee
Mobile Electronics Product
Winner: SRK-JK11H, AudioControl
Runner Up: Ford Bronco Rear Speaker Pods, Metra Electronics Corp.
Runner Up: LPHFD31, AudioControl
Off-Road/4-Wheel Drive Product
Winner: Jeep JL, JT & JK Adjustable Front Bump Stop Kit, RockJock 4x4 by John Currie
Runner Up: Integrated Aero Windshield LED Light Bar System for 2021+ Ford Bronco by ORACLE Lighting, ORACLE Lighting
Runner Up: KIT175 - Ford Extreme Duty Tie Rod and Drag Link Assembly Fits 2017-2022 F-250/F-350 Super Duty, Apex Chassis
Packaging Design
Winner: Bubba Off-Road Truck Recovery Gear Set, Bubba Off-Road Recovery Gear
Runner Up: J-Mount, BOLT Lock
Runner Up: TYPE S Formula DRIFT Pro Series Exterior Smart Lighting Kit, Horizon Brands
Performance-Racing Product
Winner: All New "OPR" Turbocharger Oil Pressure Regulator, Turbosmart
Runner Up: Smart Canards, Victor Racing, Inc.
Performance-Street Product
Winner: Antigravity Batteries "RE-START" Lithium Starter Battery, Antigravity Lithium Batteries
Runner Up: Hypertech REACT Throttle Optimizer, HYPERTECH
Runner Up: TractionMAX, JMS Chip & Performance
Powersports Product
Winner: MLX-9000 Series Motorcycle Gauge, Dakota Digital
Runner Up: Belt Temperature Sensor for Polaris/Can-Am, Dynojet Research Inc.
Runner Up: Hypertech Spectrum Power Programmer for Polaris, HYPERTECH
Street Rod/Custom Car Product
Winner: Custom Microsteer Integrated Column Program, Flaming River Industries Inc.
Runner Up: Gen 5 Super Magnum heat/cool/defrost system, Vintage Air Inc.
Runner Up: RTX-33F-X 1933-34 Ford Car Retrotech Series Gauge System, Dakota Digital
Tire and Related Product
Winner: VICTRA SPORT EV, Maxxis Tire
Runner Up: Mastercraft Courser Trail HD, Cooper Tire & Rubber Co.
Runner Up: Open Country R/T Trail, Toyo Tire U.S.A. Corp.
Tools & Equipment Product
Winner: The 92110-SGX Surface Grinder, Burr King Manufacturing Co., Inc.
Runner Up: Vyper Creeper, Vyper Industrial
Runner Up: Buddy Load Binder Attachment, Buddy Load Binder Attachment
Van/Pickup/Sport-Utility Product
Winner: Monkey Bars (Ridge Ready), SeaSucker
Runner Up: Antigravity Batteries "RE-START" Lithium Starter Battery, Antigravity Lithium Batteries
Runner Up: Smartop Platform Truck Bed cover, Smartop
Wheel and Related Product
Winner: MMX Forged Wheel, MMX Wheels
Runner Up: ICON ALLOYS 17" REBOUND SLX, ICON Vehicle Dynamics
Runner Up: Lynx Trail Gunner Wheel for Bronco, Quadratec

BATTLE OF THE BUILDERS - The Specialty Equipment Market Association (SEMA) announced the Top 40 builders in the SEMA Battle of the Builders sponsored by Mothers Polishes competition. Battle of the Builders is a competition to honor and recognize builders at the premier automotive trade show, the SEMA Show.

The 2022 Battle of the Builders sponsored by Mothers Polishes Top 40 are (by category):


Will Posey – 1961 Chevrolet Impala
Eddie Pettus – 1963 Chevrolet Corvette
Troy Ladd – 1932 Ford Coupe
Troy Gudgel –1967 Chevrolet Chevelle
Ringbrothers – 1948 Chevrolet Pickup Loadmaster
Justin l Nichols – 1932 Ford roadster truck
Tyler Nelson – 1958 Ford F100
Brian Limberg – 1936 Willys Model 77 Pickup
Jonathan Goolsby – 1969 Dodge A-108 Van
Tim Devlin – 1934 Chevrolet Roadster


TJ Russel – 1991 Porsche 911 BAJA
Scott Kanemura – 1993 Toyota 4Runner
Jeff Norris – 1960 Lotus Eleven
Ronald Norat – 1988 BMW E30 / M3
John Sarkisyan – 1955 Mercedes-Benz 300sl
Shawn Bassett – 1991 Nissan Skyline GT-R
Shawn Bassett – 2019 Audi RS3
Dan Long – 1966 Other Superformance GT40 Mk2
Austin Barnett – 1976 Porsche 911
CJ Pullman – 1977 Ford pinto


Rob Hester – 2022 GMC Jimmy
Cody Bennett – 2005 Chevrolet Silverado
Ringbrothers – 1972 Chevrolet K5 Blazer
Jerry Harding – 1950 Willys Station Wagon
Cody Dabney – 1970 Ford F-250
Gregory R. Henderson – 2022 Jeep 4XE Rubicon JL
Nathan Staker – 1979 Jeep Wagoneer
Mark Harlow – 1981 Jeep Stretched CJ5
Greg Ward – 1971 Toyota FJ40 Landcruiser
Chad Anderson – 2010 Toyota Tundra


Bryce Adams – 1983 Chevrolet C10
Cameron Cocalis – 2015 Scion Fr-s
Connor Crews – 1998 Chevrolet C1500
Jordan Fields – 1965 Ford Shelby Cobra
Tyler Adams – 1967 Chevrolet K-10
Luke Rowe – 1935 Ford truck
Logan Adkins – 1954 Ford F100
Austin Phipps – 1966 Chevrolet Nova
Josh Michels – 1966 Chevrolet Corvette
Dayton Jacobson – 1954 Oldsmobile 88 convertible

The SEMA Battle of the Builders sponsored by Mothers Polishes Top 12 will be announced in the North Hall, Booth #10139, on Wednesday, Nov. 2, at 1:30 p.m. These 12 finalists, chosen by industry judges, represent the best of the best in the industry.