Having worked in the past with the legal department at a SEMA company
on trademark stuff I understand the importance of protecting trademarks
and designs, especially with trade dress issues. However, until reading
the Big O vs. Dart I never put the two together. I also see the
Overstock.com commercials often and never put them with a tire store
either. Sounds like a reach to me and you can use this as testimony,
defendants, any time you wish!
Sounds like TBC's legal budget is too big and a VP needs to justify his existence.
Just my $.02.