Drag Race Bracket Bonanza (DRBB) will introduce a new Track Challenge program during the NHRA Mission Foods Drag Racing Series season opener, the AMALIE Motor Oil NHRA Gatornationals, from March 6-9. Rodak’s Coffee will serve as the primary sponsor of this initiative.
“The Track Challenge started off as an idea in my head of how we could get even more people playing Drag Race Bracket Bonanza all over the country,” said DRBB founder Elon Werner. “We’re lucky that Rodak’s Coffee signed on to this program early, when we were still figuring out logistically what it would look like.”
The Track Challenge is available to over 100 NHRA member tracks nationwide. DRBB has added a new Track Challenge tab to its website, where players can view a leaderboard and join track leagues.
Points will be awarded based on the number of players participating from each track, enhancing competition among participants. Werner anticipates that the Rodak’s Coffee Track Challenge could ignite rivalries between tracks.
“We’re going to frequently be posting updates on our social media channels with which tracks are in the lead,” Werner said. “My hope is that the Rodak’s Coffee Track Challenge is a way for tracks to foster community with the teams, drivers, and fans within their audiences.”
Marvin Rodak, founder and owner of Rodak’s Coffee, is an early player of DRBB and sought to support the program. “This program is engaging with tracks all over the United States, and I want to bring awareness of Rodak’s to a more national audience,” Rodak said.
Currently, 13 NHRA member tracks have committed to participating in the Track Challenge. Local tracks can join at any time, and players are encouraged to reach out to their tracks if they do not see them on the leaderboard.
Participating tracks include Ardmore Dragway, Beech Bend Raceway Park, Brainerd International Raceway, and more.
“We’re excited to see how this program will grow over the course of the season,” Werner said. “With the help of incredible sponsors like Rodak’s Coffee, we’re able to keep improving our free game for drag racing fans.”
DRBB will also announce additional updates leading up to the Gatornationals. Participants can fill out their brackets for the first time in 2025 after qualifying concludes at Gainesville Raceway on Saturday, March 8, with submissions due before eliminations begin on Sunday, March 9, at 10:30 a.m. EST. Fans can watch the NHRA broadcast on FS1.
