SkyTel, a nationwide wireless service provider and division of Bell Industries,
Inc. (AMEX: BI)
announced today that it is a primary sponsor of the SkyTel/Don Prudhomme Racing
Top Fuel dragster, driven by two-time NHRA top fuel champion Larry
Dixon.
SkyTel
is the only wireless brand sponsoring an NHRA POWERade Series team in 2007,
replacing long-time sponsor Miller Lite on
Dixon’s
car. The alliance with Don Prudhomme
“Snake”
Racing is designed to fuel rapid growth of SkyTel’s SkyGuard™ vehicle
reassurance system.
“We
see the NHRA as a tremendous platform for building SkyTel’s brand awareness and
sales,” said Brad Richards, executive vice president of sales and marketing for
SkyTel. “By partnering with Don
Prudhomme, we have associated our brand with not only the best team owner in the
business, but one of its finest drivers – Larry Dixon. I have every confidence that the SkyTel
dragster will be competing for a Top Fuel championship from the very first
race.