Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the launch of the 2016 NASCAR Sprint Cup Series™ season. Ready. Set. Race will engage NASCAR fans online, at home and on the go through a blend of digital and social media activation, and original television creative.
Fans will be invited to put their racing skills to the test during the 2016 Daytona 500® on February 21, when NASCAR hosts the first-ever Hashtag 500 on Twitter. The unique promotion, developed by Ogilvy & Mather New York, will give fans a chance to win memorabilia from this year’s “Great American Race®,” including a driver firesuit, helmet, steering wheel and set of Goodyear tires, among other race-used items.
On Friday, February 19, Cody Coughlin will make history for his famed drag racing family. The 20 year-old will continue to climb the ladder of the circle track world and for the for the first time will take the green flag at the World Center of Racing in a NASCAR event.
Coughlin will pilot the No. 18 JEGS/SpillFix Kyle Busch Motorsports Toyota Tundra in the NextEra Energy Resources 250 at legendary Daytona Int'l Speedway, and the Ohio-native is having a tough time containing his enthusiasm.
Fresh off a victory at Daytona International Speedway in Saturday’s ARCA Lucas Oil 200 driven by General Tire, John Wes Townley’s No. 05 Chevrolet will sport the colors of Batesville, Ark.-based Bad Boy Mowers during Friday night’s season opener for the NASCAR Camping World Truck Series at the World Center of Racing.
Reigning NASCAR XFINITY Series Sunoco Rookie of the Year, Daniel Suárez, will headline a group of eight winners at the ninth annual NASCAR Diversity Awards. The event will take place at 12 p.m. ET today at the Daytona International Speedway in the lead up to the Daytona 500 on Sunday, Feb. 21 (1 p.m. ET on FOX).
The NASCAR Diversity Awards recognize the people and organizations in motorsports that champion diversity and inclusion in eight categories: Industry Ambassador, Diverse Driver, Ignition Award, Diverse Intern, Institution, Partner, Young Driver, and Pit Crew.
It's an optimistic time of year. Pitchers and catchers are reporting. With spring arrive thoughts of love. It's not spring yet, but some overgrown rodent named Phil but doesn't signal the spring. The real precursor is the engines revving in Daytona Beach, the Birthplace of Speed! Home of the Great American Race!
Denny Hamlin kicked off the 2016 Sprint Cup season exactly where you want to be -- in Victory Lane.
Hamlin notched a win in the Sprint Unlimited Saturday night from Daytona International Speedway. The win is Hamlin's third in the season opening exhibition race which puts him in the company of champions. Only Tony Stewart, Kevin Harvick, Dale Earnhardt, Sr., and Dale Jarrett have won the exhibition race more in their careers than Hamlin.
When driver Ryan Blaney sees the green flag at Daytona International Speedway Feb. 21, he’ll be beginning his first full season on the NASCAR Sprint Cup circuit and Wood Brothers Racing will be kicking off its first full season of competition since 2009.
Both driver and team are looking to improve on last year’s finish in the Daytona 500 when Blaney’s Motorcraft/Quick Lane Ford Fusion suffered engine problems that ended his day early. The Wood Brothers’ iconic No. 21, however, had been strong up to that point as evidenced by the young driver battling back into the top 15 after early race contact with Tony Stewart and the wall sent him back in the pack.
“We had fast cars at both Daytona races last year but had our fair share of troubles,” Blaney said. “That just gives us something to look forward to coming back. Our speedway cars have always been fast, and I think we've just gotten better.”
During a historic event held Tuesday in Charlotte, N.C., NASCAR Chairman and CEO Brian France joined with NASCAR Sprint Cup Series team owners to announce a landmark long-term agreement that provides teams with increased business certainty and the ability to work more closely with NASCAR to produce best-in-class racing.
In effect as the 2016 NASCAR season prepares to kick off this weekend, the new Charter system addresses three key areas – participation, governance and economics – to promote a more predictable, sustainable and valuable team business model. The agreement grants NASCAR Sprint Cup Series Charters to 36 teams, establishes a Team Owner Council that will have formal input into decisions, and provides Charter teams with new revenue opportunities including a greater interest in digital operations.
The 35-year-old New Jersey native finished second in the Unlimited after leading a race high of 28 laps in the 75-lap non-points event at Daytona International Speedway. That was 27 more laps than he led the entire 2014 season, his first year with the single-car team based out of Denver, Colo.
“After an uneventful 2014 season, last year’s Sprint Unlimited gave us a big lift,” said Truex. “It told us that we could be competitive, lead laps and race against the best of the best.”
Inspired by fans’ shared love of racing, NASCAR® today unveiled a new, integrated marketing campaign celebrating the launch of the 2016 NASCAR Sprint Cup Series™ season. Ready. Set. Race will engage NASCAR fans online, at home and on the go through a blend of digital and social media activation, and original television creative. 
When driver Ryan Blaney sees the green flag at Daytona International Speedway Feb. 21, he’ll be beginning his first full season on the NASCAR Sprint Cup circuit and Wood Brothers Racing will be kicking off its first full season of competition since 2009.
