There’s nothing finer than promoting the home team.
However, for Kalitta Motorsports, Topeka, Kansas, is a substantial haul to the team’s base camp in Ypsilanti, Michigan. However, with ten wins credited to the team, the best option for promoting their in-house business is at Heartland Park – Topeka, a home away from home.
As the tour rolls into the Menard’s NHRA Nationals, flagship driver Doug Kalitta plans to do so behind the wheel of a dragster adorned in KalittaAir.com/careers livery.
Highlighting the need for qualified aviation mechanics and technicians, the KalittaAir.com/careers Top Fuel dragster will hit the track in search of qualified applicants.
“This is a great looking Top Fuel dragster promoting an amazing opportunity for anyone with aviation experience or anyone looking to get into the business,” said Kalitta, a licensed pilot and President of Kalitta Charters. “We have done a number of promotions and events with the Kalitta Air guys over the years, but we really wanted to draw attention to a need for our company and the aviation industry overall.”
Team owner Connie Kalitta has made a career out of merging the two diverse industries and recently held an employee appreciation day for the Kalitta Air and Kalitta Charters staff at Willow Run Airport outside of Detroit. Over 500 employees based in Ypsilanti enjoyed the event and motorsports displays. The entire fleet of Kalitta Motorsports’ race cars were on display, including a specially designed Kalitta Air Toyota Funny Car.
Employees also had the chance to get up close and personal with Doug Kalitta’s Mac Tools Top Fuel dragster, Shawn Langdon’s Top Fuel dragster and J.R. Todd’s DHL Toyota GR Supra Funny Car. All three drivers were on hand, as well as team owner and drag racing Hall of Famer Connie Kalitta, to talk with employees, sign autographs, and thank them for their hard work and dedication.
“This event was a great opportunity to thank everyone at the Kalitta companies,” said Chad Head, Kalitta Motorsports General Manager. “We are one big family of companies, and having the chance to spend a day with the folks from Kalitta Air and Kalitta Charters was a real pleasure for everyone at Kalitta Motorsports. Having all the drivers and the crew guys at Willow Run made it a really cool event.”
Throughout the years, Kalitta Motorsports, Kalitta Air and Kalitta Charters have produced several cross-promotions. Most notably, through the relationship with DHL, there have been several cross-over events, paint schemes, and promotions between the aviation and motorsports businesses. DHL and Kalitta Motorsports are celebrating 15 years of sponsorship in 2022.
