JEGS has spent decades selling racers parts over a counter, through a catalog and eventually across a computer screen. Now the familiar yellow-and-black performance parts house has torn into its online operation, rebuilding the guts of a website responsible for sorting through approximately 1.8 million parts and roughly 300 million vehicle applications.
That’s a lot of ways to order the right part. It’s also a lot of ways to order the wrong one.
Racers know the drill. A part number looks right, the application appears right, and then comes the hunt through fitment notes, dimensions and availability to make sure the piece actually belongs on the car — and isn’t sitting on backorder when it’s needed at the track Saturday.
That’s where JEGS is aiming its latest overhaul.
The rebuilt site uses vehicle-specific searches, expanded filtering and more detailed fitment information to narrow the field before a customer gets to the checkout button. The idea isn’t complicated: show racers, builders and restorers what fits, whether JEGS has it and how quickly it can get from the warehouse to the garage.
Vehicle-aware searching and connected application data are intended to cut through a catalog that can otherwise become a maze of similar-looking parts and applications. Inventory and pricing information are also connected directly to JEGS’ internal systems, giving customers current availability, cost and shipping information while they shop.
“We needed to transform the customer experience, respond faster to the market, and build a stronger foundation for growth,” JEGS CEO Gabe Mendoza said. “We now have a commerce foundation built for speed, so we can keep improving the experience as fast as our customers’ expectations change.”
The scale of the job extended well beyond what customers see on the screen.
JEGS built the new site on PhaseZero’s CxCommerce platform with implementation support from Nimble Gravity. According to the company, the project reached full production in five months and involved more than 20 enterprise integrations connecting the storefront with JEGS’ ERP, fulfillment, customer service and payment systems.
Checkout options include credit cards, PayPal, Apple Pay, Google Pay, Stripe Link and Affirm. JEGS said transactions are handled through a PCI DSS-compliant, tokenized platform.
The overhaul doesn’t end when the box leaves the warehouse, either. Returns, warranty support, technical literature and previous order information are available through customer accounts, bringing more of the post-sale process into the same system.
There is another piece of the rebuild that customers may never see.
JEGS’ merchandising, marketing and e-commerce personnel now have greater control over search, promotions, content and site configuration. That allows the company to make changes more quickly as new parts enter the catalog, applications change or buying patterns shift.
For racers and builders, however, all of that technology ultimately gets judged by a much simpler standard.
Visit the new Jegs.com.
