Paul Lee Racing will carry a new primary look at select events on the 2026 NHRA Mission Foods Drag Racing Series schedule as PowerEdge expands its involvement with the Funny Car operation through a multi-race agreement.
PowerEdge branding will appear on Lee’s Dodge Charger Funny Car at Maryland International Raceway, Sonoma Raceway, Pacific Raceways in Seattle, and The Strip at Las Vegas Motor Speedway. The move broadens an existing relationship tied to DENSO, which has supported Lee’s program since its early stages.
The partnership arrives as Lee and his team continue building on a stretch of competitive gains that has helped establish the operation as a consistent presence in the Funny Car category. Sponsorship relationships often mirror on-track performance, and teams showing progress tend to draw expanded investment opportunities.
For Lee, the timing creates another opportunity to maintain momentum in one of NHRA’s most demanding divisions. Funny Car continues to be one of the sport’s most crowded battlegrounds, where small gains in performance and funding often separate teams on race day.
“We’re excited to get back out there and continue building on the momentum this team has created,” said Lee. “The competition in Nitro Funny Car is as tough as ever, but our group has been working hard and we’re ready to get back on track with the PowerEdge brand.”
The agreement expands DENSO’s support through the introduction of PowerEdge as a featured program within Lee’s operation. PowerEdge is DENSO’s aftermarket product line focused on starters, alternators and diesel aftertreatment components.
The arrangement also reflects how motorsports programs increasingly serve as direct marketing channels beyond traditional advertising. Teams provide manufacturers with opportunities to connect with fans, distributors and industry partners in an environment where performance carries immediate visibility.
Lee believes the additional backing strengthens a team already showing signs of progress over recent seasons. Continued sponsorship growth remains one of the factors that allows independent teams to compete against larger organizations with broader resources.
“Having DENSO bring the PowerEdge program to Paul Lee Racing is a tremendous addition for our team,” said Lee. “We’ve built a lot of momentum over the past few seasons as a team, and partnerships like this help us continue competing at a high level. We’re excited to represent PowerEdge and deliver strong results throughout the season.”
The relationship extends beyond logos on body panels and uniforms. Companies increasingly use NHRA platforms to establish relationships within the automotive market while maintaining visibility with racers and consumers.
Lisa Michler, Manager of Marketing & Communications, said the partnership reflects common goals between both organizations.
”We’re proud to partner with Paul Lee Racing to bring our brand to one of the most dynamic platforms in motorsports,” Michler said. “This collaboration reflects our commitment to performance, reliability, and innovation—values that are essential both on the track and in the products we deliver to our customers every day. We’re excited to connect with racing fans throughout the season and showcase the strength of the PowerEdge lineup alongside a team that shares our drive to win.”
The coming stretch of races will now serve as both a competitive test for Lee and a visibility platform for a growing automotive brand looking to establish a larger footprint within drag racing.
