The PRI Show will feature an expanded SIM Racing Arena, presented by SRO Motorsports Group and the U.S. Army, at the 2024 event scheduled for Dec. 12-14 in Indianapolis. This 43,000-square-foot venue with 85 booths will immerse attendees in the evolving realm of sim racing.
Sim racing has grown rapidly, drawing enthusiasts worldwide due to its accessibility and realism. It serves as a vital entry point to motorsports, helping on-track drivers learn and develop essential skills.
The racing simulator market is expected to rise from $500 million in 2024 to $1.1 billion by 2030, according to MarketsandMarkets. This growth is attributed to advancements in technology and the increasing availability of simulators for personal and professional use.
“Sim racing is revolutionizing how people connect with motorsports,” said Michael Good, President of PRI. “With our expanded SIM Racing Arena, we aim to inspire the next generation of racers and fans, creating opportunities for learning, competition, and collaboration across the industry.”
The arena will showcase cutting-edge simulators that replicate the sensation of racing on world-class tracks. Attendees can participate in interactive coaching sessions with professional drivers and coaches to enhance their racing skills.
Live eSports racing events will also take place, highlighting top talent in competitive matches. Participants will have the chance to join open qualifiers and test their skills against experienced racers.
The PRI Show is committed to innovation and education in the motorsports sector. By emphasizing sim racing’s role as both an entertainment platform and a training tool, the Show continues to enhance its standing in the industry.
This year’s sim racing area will feature exhibitors from global motorsports organizations to innovators in simulation technology. These exhibitors will demonstrate how sim racing connects technology, skill-building, and community engagement.
SRO Motorsports Group will highlight its efforts to integrate virtual and physical racing environments. “SRO is a motorsports ecosystem, and eSports is an important part of that environment,” said Greg Gill, President and CEO of SRO Motorsports.
Advanced SimRacing will present its largest display yet, featuring innovative equipment designed to enhance drivers’ skills. “The PRI Show is motorsports central,” said Marc-André Ladouceur, Chief Marketing Officer of Advanced SimRacing.
Podium 1 Racing aims to bring the thrill of racing to the virtual environment. “PRI is a huge motorsports event, and motorsports is what we are,” said co-founder Steve Paladino.
The U.S. Army will share its passion for motorsports and simulation technology at the event. “Participating in the PRI Show helps America’s Army connect with America’s people through a shared passion for motorsports,” said Maj. Andy Ainslie.
