Pro Media LLC, the driving force behind the NMCA and NMRA series, shockingly announced on Friday, October 4 that the specialty producer of musclecar events has elected to make 2024 its final season.
“Despite our best efforts, the company could not overcome significant challenges that include losing 4 of our five largest pre-Covid revenue-producing events, losing Auto Club Speedway for our NMCA WEST series, declining sponsor and advertising revenues, substantial inflationary price increases and, most recently, the devastating effect Hurricane Helene had on the NMRA World Finals, our company’s largest net profit event,” a statement from Pro Media conveyed.
Pro Media said that because of the decision, their company will not attend the Performance Racing Industry show in December, thus canceling its annual awards banquet.
“Each class champion will be sent a custom package that includes their Nitto Tire Diamond Tree World Champion ring, a World Champion Victor award, and a custom-embroidered World Champion jacket,” Pro Media said.
Pro Media, led by Steve Wolcott, thanked many racers, fans, and sponsors who have supported them since the 1990s.
They pointed out that they were blessed to have the most dedicated and talented employees and event staff in the business, made up of what they described as true professionals and wonderful people.
“Finally, we’re fortunate to live in the greatest country in the world, a nation blessed by God well before the words “In God We Trust” became a national slogan. Each NMRA and NMCA event has always praised God and country with a Saturday starting line invocation and national anthem followed by a Sunday morning chapel service. In closing, God bless you, God bless America, and God bless the NMRA and NMCA.”
