The NHRA Mission Foods Drag Racing Series heads into one of its most anticipated summer stops this weekend with a new partnership aimed directly at the sport’s most engaged fans.
VizionOne Hand Cleaner has been named presenting sponsor of Drag Race Bracket Bonanza for the Norwalk Nationals, aligning the NHRA’s official hand cleaner with one of drag racing’s fastest-growing fan engagement platforms.
The partnership places VizionOne in front of thousands of fantasy drag racing players who compete each race weekend by predicting winners across Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle. As the season enters a critical stretch, the collaboration gives both brands visibility among racers, crew members and dedicated fans who follow every qualifying session and elimination round.
For Drag Race Bracket Bonanza creator Elon Werner, the connection between the two brands made immediate sense.
“We’re thrilled to welcome VizionOne Hand Cleaner as our presenting sponsor for Norwalk,” Werner said. “Anyone involved in motorsports knows the importance of having a quality hand cleaner in the shop, pits or garage. VizionOne has built a product that racers can trust, making this a natural partnership for our players and the drag racing community.”
The agreement continues VizionOne’s expanding footprint within drag racing. Earlier this season, the company secured its role as the official hand cleaner of NHRA and has steadily increased its presence through sponsorships, industry partnerships and grassroots racer outreach.
Norwalk provides an ideal backdrop for the activation.
The event annually draws one of the most loyal fan bases on the NHRA schedule, with packed grandstands, competitive racing and a fan experience that has helped make the Ohio stop a favorite among teams and spectators alike.
Throughout the weekend, Drag Race Bracket Bonanza participants will continue building season-long point totals while competing for weekly bragging rights against fellow fans, racers, teams and industry insiders.
The game has made a name for itself by allowing fans to test their racing instincts rather than simply watch from the sidelines. Participation remains free, helping expand its reach across the drag racing community.
VizionOne Racing Manager of Drag Racing Sales Vic Wood believes the partnership places the company’s products directly in front of the people who understand their value best.
“Drag racing is built on hard work, dedication and countless hours in the shop,” Wood said. “We’re excited to partner with Drag Race Bracket Bonanza and engage with the fans and racers who live that lifestyle every day.”
As qualifying concludes Saturday, players will select their brackets before eliminations begin Sunday morning.
For VizionOne and Drag Race Bracket Bonanza, the Norwalk Nationals represents more than a sponsorship announcement. It brings together a product built for racers and a game built for fans at one of drag racing’s marquee events.
“Drag racing is built on hard work, dedication and countless hours in the shop,” Wood said. “We’re excited to partner with Drag Race Bracket Bonanza and engage with the fans and racers who live that lifestyle every day.”
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