Elite Motorsports has launched a redesigned corporate website and created a dedicated social media presence for its sales division, separating its commercial operations from its championship-winning drag racing program.
The Oklahoma-based organization announced the changes Tuesday, saying the move is intended to provide distinct online experiences for customers shopping for equipment and fans following the team’s NHRA racing efforts.
Under the new structure, the original Elite Motorsports Facebook page will remain focused on race coverage, driver updates and team news, while the newly created Elite Motorsports Sales Facebook page will highlight the company’s inventory of motorsports equipment, trailers and luxury coaches.
The redesigned website also serves both sides of the business, offering updated navigation and quicker access to dealership inventory as well as racing news.
“People see the trophies and the race team under the lights, but sales have always been the true bread and butter of Elite Motorsports,” owner Richard Freeman said. “That is exactly how this all started. We built this company from the ground up on the backbone of buying, selling, and delivering the absolute best equipment in the industry to our clients.”
Freeman said the company’s commercial operation remains the foundation of the business despite its success on the race track, where Elite Motorsports has become one of the NHRA’s premier organizations.
Michelle Domagala, Elite Motorsports’ vice president of operations and partnerships, said the digital changes reflect the continued growth of both sides of the company.
“As our racing operations continue to compete at the highest level and our sales expand, we recognized the need to provide tailored experiences for our two distinct audiences,” Domagala said. “The launch of our new Facebook sales page and the complete overhaul of the website represent another step in our evolution and elevation of Elite Motorsports.
“It is a step forward in our digital strategy,” she continued. “Our customers will now have a premier, easy-to-navigate shopping experience that honors our roots in sales, while our racing fans will continue to get the dedicated track coverage they love.”
Elite Motorsports has long combined its dealership business with its professional drag racing operation, selling race cars, transporters, trailers and other specialty equipment while fielding multiple championship-caliber entries in NHRA competition.
Company officials said the new digital approach is designed to make it easier for prospective buyers to browse available inventory without racing-related content, while allowing race fans to continue receiving dedicated coverage of the team’s on-track activities.
The updated website is now live, while the new Elite Motorsports Sales Facebook page will feature inventory updates, promotions and dealership news alongside the company’s commercial offerings.
