Old World Industries announced today that its PEAK® brand has added four new antifreeze and coolant products to its portfolio for the 2025 automotive market. The new products include PEAK® TITANIUM™, PEAK® All Vehicles™, PEAK® ECOSHIELD™, and PEAK® Original Equipment Technology North American Purple.
“We are always working to advance our product portfolio,” said Randy Turner, director of product management. “PEAK® TITANIUM™ antifreeze + coolant’s advanced formula contains a proprietary chemistry designed to clean and protect component surfaces and has an industry-leading, light-duty, universal product guarantee of 15+ years/500,000 miles.”
Turner emphasized the environmental compatibility of the new products.
“For customers who are concerned about the environment, our PEAK® ECOSHIELD™ antifreeze + coolant product is a strong option, providing premium engine protection while being made from 95% renewable ingredients.”
Old World Industries also introduced the PEAK® ORIGINAL EQUIPMENT TECHNOLOGY line, which now includes the North American Vehicle Antifreeze + Coolant – Purple. This new product meets Organic Acid Technology (OAT) formula requirements for North American OEMs and is designed to match the color requirements of select vehicles from Chrysler, Dodge, Jeep, Ram, and Fiat.
The announcement was made during the AAPEX Show, which runs November 5-7 at the Venetian Convention & Expo Center. For more information on the new antifreeze and coolant products, visit the Old World Industries display in booth #A2245.
Old World Industries is one of the largest privately held companies in the automotive aftermarket. Based in Northbrook, Illinois, the company offers a wide range of consumer product markets worldwide, including PEAK® Performance Automotive Aftermarket Products and BlueDEF® Diesel Exhaust Fluid.
For more information, visit www.owi.com.
